Friday, April 15, 2011
popular tennis shoe market. They have always been the leader, but took control when they began bringing Michael Jordan, Lebron James and Tiger Woods on board to sponser their shoes. These popular sports stars added their big-name status to the Nike brand. To obtain these endorsements by the celebrity sports superstars, Nike spends almost 500 million dollars annually. Apparently, it is working for them.
Their most popular shoe is the signature shoe by Michael Jordan called the Air Jordan. It remains popular after 20 years in the market and despite the fact the he is no longer playing basketball.
One of Nike’s best moves was the design of their logo. The famous Nike swoosh makes any Nike product instantly identifiable. The original Nike logo was a basketball with wings and was found on both sides of the shoe as well as near the tongue of the shoe.
This logo was changed to a depiction of a basketball player in air dunking a basketball when they released the 4th generation of the shoes. This logo became known as the “jumpman” and could be found in several places on the shoe.
The feature of the Air Jordan tennis shoe that has made it so popular is that Nike designed the shoe to bring in air to the soles. This feature makes the shoe very comfortable and it is this type of new technology that has given Nike the reputation of being innovators in the tennis shoe market.
Even though this feature continues to be extremely popular, Nike has continued to inprove their Air Jordan shoe. They did this by adding a pump that makes the shoe adjustable and adds even more comfort to the wearer.
The price of the shoe that you could once buy for $20 has skyrocketed. With a price tag of up to $300, these shoes are no longer cheap.
The expense has created another entire market in the tennis shoe industry – the wholesale market. On the internet, where there is great competition, you can find these shoes for wholesale prices. This will require work on your part but is well worth you time.
Just like with other big name products like Coach, Donney & Bourke, and Rolex, their is a black market of counterfeiters. Unless you want to be cheated out of your money, you have to pay close attention to what you are buying. Here are some tips to help you find a wholesaler